Local Service Ads sit at the very top of Google, above the map and organic results. If you run one of these business types, you can be up there — paying per lead, not per click. Search yours below.
Local Service Ads categories and eligibility vary by country and region, and Google adds new categories over time. This directory reflects the major categories Google supports today — Google Guaranteed for home & auto services, and Google Screened for legal, financial and real estate professionals. Not sure about yours? Ask us.
Local Service Ads cover a wide range of home-service trades (plumbers, electricians, HVAC, roofers, cleaners and dozens more) under Google Guaranteed, plus licensed professionals — lawyers across many practice areas, financial planners, tax specialists and real estate agents — under Google Screened. Google adds categories over time and availability varies by country and region.
Google Guaranteed is for home and local services and comes with a green checkmark badge and a Google-backed guarantee. Google Screened is for professional services like legal, financial and real estate, where providers pass license and background checks and earn a blue checkmark badge.
If your business type appears in this directory and you operate in a supported region, you are likely eligible. Eligibility also depends on passing Google's verification — business registration, insurance, and (for professionals) license and background checks.
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