Once your account migrates, the Local Services dashboard is no longer where you work. Your leads move into Google Ads. This lesson shows you where to find them and how to handle them day to day.
At a glance
- Leads are under Goals → Conversions → Leads in Google Ads (Google).
- The page shows charged status and lead type, and includes the lead feedback form and a download for your CRM.
- With message goals active, you can open a lead to read and reply to messages from Google Ads.
- Past lead history, including messages and older call recordings, transfers from the Local Services dashboard.
Your daily routine
- Open the Leads page.In Google Ads, go to Goals → Conversions → Leads.
- Work new leads first.Filter to the newest leads. Reply to messages from the communication panel, and return calls you missed.
- Check charge status.Note which leads were charged. Anything that looks wrong gets rated in the next step.
- Rate questionable leads.Use the feedback form on the lead. Lead feedback is how you tell Google a lead was bad. Google's automated system decides whether a lead is credited. See How Lead Feedback and Automated Credits Work.
- Record the outcome.Mark in your own system whether the lead booked and what the job was worth.
- Export weekly.Download leads for your CRM so your own record stays complete.
Common mistakes
- Looking for leads in the old dashboard after migration.
- Rating leads weeks later. Do it while the call is fresh.
- Leaving message leads unanswered because they're in a new place.
How CallRadius handles this
CallRadius reads Local Services lead data through Google's API, which Google's developer documentation says continues to support leads, conversations and lead feedback for migrated campaigns. Every lead is classified, likely invalid leads are flagged to the manager at 85% confidence or higher, and a person decides what feedback to send.
Sources
Frequently asked questions
Where are my Local Services Ads leads after migration?
In Google Ads, under Goals → Conversions → Leads.
Can I still rate leads after migration?
Yes. The Leads page in Google Ads includes the lead feedback form.