Local Services Ads used an average weekly budget. Google Ads uses an average daily budget. When your account migrates, Google converts it for you. Here's exactly how, so you can check the result.
At a glance
- Google: "Your historical average weekly budget is automatically divided by 7 to determine your daily average budget" (Google).
- Monthly spend is capped at the daily average × 30.4.
- Your total monthly spend should come out about the same; daily pacing behaves differently.
The math
| Average weekly budget | Daily budget (÷ 7) | Monthly cap (× 30.4) |
|---|---|---|
| $350 | $50.00 | $1,520 |
| $700 | $100.00 | $3,040 |
| $1,000 | $142.86 | $4,343 |
| $2,100 | $300.00 | $9,120 |
How to check yours
- Write down your current average weekly budgetbefore your migration date.
- Divide by 7.That's the daily budget you should see in Google Ads after the move.
- Multiply the daily figure by 30.4.That's your new monthly cap. Compare it with what you intend to spend.
- Watch the first two weeks.Check daily spend and leads every few days. Daily pacing can feel different from weekly pacing, especially around slow days.
- Adjust deliberately.If you change the budget, change it once, then give it time. Compare whole weeks with whole weeks.
Common mistakes
- Assuming the monthly total will change. It's a conversion, not a cut.
- Reacting to one slow day. Daily figures vary; look at whole weeks.
How CallRadius handles this
CallRadius analyzes pacing against each client's monthly spend target every two hours and keeps Google's budget setting separate from the client's target. An experienced manager makes any budget change.
Frequently asked questions
How does Google convert my LSA budget?
It divides your historical average weekly budget by 7 to set an average daily budget, and caps monthly spend at the daily average × 30.4.
Will I spend more after migration?
The conversion is designed to keep spend about the same. Check your new monthly cap (daily × 30.4) against what you intend to spend.