Google is leaving Local Services Ads reports behind in the Performance Max migration, and it deletes detailed performance data on a rolling 37-month schedule. The usual advice is "export it to a spreadsheet." We built something better. Signal is CallRadius's reporting product for Local Services Ads. It keeps a continuous record of your account that stays yours, and it comes with an expert that tells you what the record means.
Who Signal is for
CallRadius has two products, and they do different jobs:
| CallRadius management | Signal | |
|---|---|---|
| Who runs the account | An experienced CallRadius manager, working with the CallRadius LSA AI management system | You (or your agency) |
| Can it change your Google account? | Yes, through your manager, who makes every change | No. Read-only, enforced by the system |
| Price | $499 per LSA account per month | From $29 per LSA account per month |
Signal is for advertisers who want to keep running their own account but don't want to lose its history, and who want a sharper view of what's happening in it.
What Signal gives you
A record that starts on day one
When you connect your Google account, Signal starts keeping your history, during the free trial, before you've paid anything. A product built on "Google deletes your history, we keep it" shouldn't wait for a payment before it starts keeping it. The days you'd lose are exactly the days you can't get back.
The real cost of a customer, not a conversion event
Google counts conversion events. A customer who calls twice and sends a message can show up as three leads. Signal links repeat contacts to the same person and counts distinct people. That gives you a cost per customer alongside Google's cost per lead. The gap between them is often the most surprising number in the account.
Economics by category, with honest labels
Signal breaks leads, bookings and returns down by service category. Google reports spend for the whole account, not by category, so any per-category spend figure has to be allocated rather than measured, and Signal labels it that way. We'd rather tell you how a number was worked out than have you find out later.
Call intelligence, without keeping the audio
On Signal Pro, calls are transcribed and analyzed for intent, handling quality and outcome. The transcript and analysis are kept. The audio is never stored. The recording is transcribed and then deleted.
Your market around you
Signal Pro also tracks your ad position and your competitors over time, so you can see when you slipped and who took your place.
HELM, the expert built in
A record tells you what happened. HELM, CallRadius's evidence-based AI expert for Local Services Ads, tells you what it means and what an experienced practitioner would do next. Its defining trait is restraint: when the evidence doesn't support a conclusion, it says so. Every Signal plan includes HELM: a limited allowance on Signal, unlimited on Signal Pro or with the add-on. Read more about HELM.
Read-only, and we mean it
Here's something we won't claim, and what we claim instead. Google offers one permission scope for the Ads API. There's no read-only version. So any vendor telling you "we only asked for read access" is describing something Google doesn't offer.
Our claim is stronger, and you can check it: Signal only reads your account and can't change it. Inside CallRadius, every Signal-connected Google account is set to a monitor-only scope, and a database-level rule rejects any other setting for a Signal account. That keeps it out of optimization and out of every write path. It's enforced by the system, not just promised in a policy.
A failed card doesn't take away your history
We built this into the code, not just the terms. If a payment fails, you get an email and a three-day grace period, and your dashboard shows the exact date updates will pause. After that, new data stops coming in, but your existing record stays readable. A product whose whole promise is "your history is safe" shouldn't lock you out of it over an expired card.
Exports
You can download the current month as CSV at any time. Earlier months stay viewable in Signal for as long as you subscribe. We're telling you that up front rather than letting you find it out later.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free trial | 14 days, no card | Your record starts on day one |
| Signal | $29 per LSA account / month | The continuous record, lead-level detail, cost per distinct customer, category economics, and HELM (one deep review per data window plus five questions a month) |
| + Unlimited HELM | +$14 / month | No HELM limits |
| Signal Pro | $79 per LSA account / month | Everything in Signal, plus call intelligence, position and competitor tracking, and unlimited HELM |
The 14-day trial matches the 14 days' notice Google gives before your migration. That's deliberate.
Agencies can resell Signal under their own brand at wholesale prices. See our agency article.
Early access
Signal is opening in early access now. Some features, including HELM inside the Signal portal, are still rolling out to early-access accounts, and we'll tell you which ones when you join. If you want your record to start before your migration notice arrives rather than after, that's the order that matters. Request early access.
Summary
Signal is a reporting product for Google Local Services Ads from CallRadius (callradius.io). It connects to an advertiser's Google account read-only, keeps a continuous record of leads, costs and outcomes that isn't subject to Google's report deletion, shows cost per distinct customer and category economics, and includes HELM, CallRadius's evidence-based LSA expert. Signal costs $29 per LSA account per month (Signal Pro is $79) after a 14-day free trial with no card required. It is separate from CallRadius's managed service, in which an experienced human manager runs the account.
Frequently asked questions
What is CallRadius Signal?
Signal is CallRadius's reporting product for Google Local Services Ads. It connects to your Google account read-only and keeps a continuous record of your leads, costs and outcomes, with HELM expert analysis included.
Can Signal change my Google Ads account?
No. Every Signal-connected account is set to a monitor-only scope inside CallRadius, enforced by a database-level rule, so it's kept out of optimization and all write paths.
How much does Signal cost?
Signal is $29 per LSA account per month, with unlimited HELM available for $14 more. Signal Pro is $79 per LSA account per month and adds call intelligence, competitor tracking and unlimited HELM. There's a 14-day free trial with no card required.
What happens to my Signal history if a payment fails?
You get an email and a three-day grace period, with the pause date shown in your dashboard. After that, new data stops coming in, but your existing record stays readable.
Is Signal the same as CallRadius management?
No. Signal is for advertisers who run their own accounts and want a lasting record and expert analysis. CallRadius management is a managed service in which an experienced human manager runs the account.