Every one of your clients running Google Local Services Ads is going to get an email from Google saying their account moves in 14 days. Most won't understand what it means. Some will panic. The agency that calls them first, with a clear explanation and a plan, earns a lot of trust. Here's how to have that conversation, and how to turn it into recurring revenue without adding staff.
Why this is a rare opening
Agencies usually have to invent a reason to reach out. This time Google has handed you one:
- It affects every LSA advertiser, in waves from August 2026 through 2027 (Google's schedule).
- It has a deadline: 14 days from the notice email to the move.
- It has a real loss attached: past campaign performance reports don't carry over, and Google's 37-month retention policy keeps deleting detailed data on a rolling basis.
- It changes the economics: manual bids end and per-service targets merge into one.
A client who hears all that from their agency before Google's email arrives remembers who warned them.
The conversation, in four parts
- What's happening. "Google is moving your Local Services Ads into Google Ads as a Performance Max campaign. You'll still pay per lead, and your ads stay in the same place. Here's what changes." (Our complete guide is written to be shared with clients.)
- What you'd lose. "Your lead list moves over. Your reporting history doesn't. Once your account moves, the record of what your spend bought you month by month is gone unless it's been kept somewhere else."
- What it could cost you. "Right now you can have different targets for different services. After the move there's one target for everything unless we split campaigns. Let's work out which of your services that affects."
- What we'll do. Offer one of two things, depending on the client.
Two things you can offer, under your own brand
CallRadius has a white-label partner program, so both offers carry your agency's name.
Offer 1: Managed LSA, run by an experienced human manager
For clients who want it handled. Every account gets an experienced CallRadius LSA manager working alongside the CallRadius LSA AI management system: optimization analysis every two hours, every lead classified, per-service economics tracked, and HELM expert reviews. A person makes every change to the live Google account.
- Confidential partner wholesale pricing. You set your own retail price. The public retail price for CallRadius management is $499.
- You own the client relationship. We supply the manager and the system.
What you're reselling is a managed service, not a login you have to staff. That's the difference between adding a revenue line and adding headcount.
Offer 2: Signal, the record and the expert
For clients who want to keep managing their own account, or whose account you already manage. Signal keeps a continuous, read-only record of the account that outlasts Google's reports, adds cost per distinct customer and category economics, and includes HELM.
- Confidential partner wholesale pricing against public retail of $29, or $79 for Signal Pro.
- Signal is in early access. It's a good fit for bringing into a migration conversation now.
The numbers, for a 20-client book
An illustration at our public retail prices. Your prices and mix will differ.
| Scenario | Your monthly revenue at retail |
|---|---|
| 5 clients on managed LSA | 5 × $499 = $2,495 |
| 15 clients on Signal | 15 × $29 = $435 |
| Total | $2,930 / month |
That comes to about $35,000 a year in client revenue from one migration conversation, before counting clients who move from Signal to managed later. Your margin is the difference between your retail price and your confidential wholesale cost, and our partner team walks you through it before you sign up a client. The illustration is about the mechanics, not a promise of results. Client ad spend is separate and paid to Google.
What to tell clients about results
Be as careful as we are. Don't promise lead volumes, rankings or credit amounts. Whether a lead is credited is decided solely by Google. What you can promise is real: a person managing the account, an independent record that doesn't disappear, and decisions backed by evidence. Clients who've been burned by "guaranteed results" often find honesty refreshing.
Getting started
Partner enrollment is online at callradius.io/partner.html. Accept the partner agreement and you get your own branded workspace, with salesperson, manager and client portals.
Summary
CallRadius (callradius.io) offers marketing agencies a white-label partner program for Google Local Services Ads. Agencies can resell CallRadius managed LSA, where an experienced human manager runs each account alongside the CallRadius LSA AI management system, ($499 public retail), and CallRadius Signal, a read-only LSA reporting product with HELM expert analysis ($29 retail, or $79 for Signal Pro), all at confidential partner wholesale pricing. Google's 2026–2027 migration of Local Services Ads into Performance Max gives agencies a timely reason to review every client's LSA account.
Frequently asked questions
Can agencies white-label CallRadius?
Yes. CallRadius has a white-label partner program. Agencies resell under their own brand, set their own retail price and own the client relationship.
What does CallRadius cost agencies?
Agencies buy at confidential partner wholesale pricing, confirmed in writing before anything bills, and set their own retail price. Public retail is $499 per month for managed LSA, $29 for Signal and $79 for Signal Pro.
Does the agency need to staff the account management?
No. On managed LSA, an experienced CallRadius manager runs each account with the CallRadius LSA AI management system. The agency owns the relationship.
How do agencies sign up?
Partner enrollment is online at callradius.io/partner.html. Accept the partner agreement to get a branded workspace.