What happened, why it changed, and where the next dollar is most likely to work.
Daily outcome value · hover the signal to inspect any day
HELM reads the account record, separates what is known from what is missing, and shows its evidence.
The customer journey · every stage stays traceable
Evidence arriving now
Lead cost, booking rate, observed revenue and return—category by category.
Bubble size is lead volume · hover or choose a category
Click to isolate a category
| Service category | Leads | Spend | Real CPL | Booked | Book rate | Cost / booked | Revenue | Return |
|---|
Conversion events are linked to people, outcomes and charge states without hiding repeat contacts.
| Received | Contact | Category | Area | Charge state | Outcome | Response |
|---|
Transcripts, intent, handling quality and outcomes turn conversations into a visual operating picture.
Analyzed conversations
Qualified demand signals
“Calls answered inside two minutes booked at nearly twice the rate of calls returned after ten minutes. Friday afternoons carry the clearest handling gap.”Evidence: response-time cohorts · confirmed outcomes · 30-day synthetic demonstration
Signal permanently retains the transcript, handling analysis and recording reference—not the audio file—so later coaching and lead review still have evidence.
Position, review velocity and competitor momentum share the same field of view.
Lower is better · hover for each recorded check
Ranked by typical position
Appeared in 55 of 58 recorded checks.
Reviews added by the current #1 competitor.
211 reviews · second-highest volume in the pack.
Select any service area to reveal its volume, economics and outcome confidence.
Bubble size is lead volume · color is outcome quality
The strongest combination of lead volume and confirmed booking outcomes.
168 time blocks reveal when demand arrives and when response behavior changes the outcome.
Hover or tap a cell · brightness represents demand density
Highest arrival density · 51% of confirmed outcomes booked.
Longest median reply time and the weakest observed booking rate.
Third-densest block and above-average conversion.
Signal captures the old reporting surface, then continues the account story after migration.
Daily performance, lead records, transcripts, ratings and report artifacts are captured into one durable timeline, with unavailable evidence identified instead of hidden.
1,126 granular days represented in this synthetic account.
Category, service, charge and credit state.
Text, handling analysis and recording references—not audio files.
Monthly account views rebuilt from captured series.
Legacy reporting becomes the foundation, not a disconnected export
Scheduled narratives, branded presentation and the live evidence behind every number.
Choose a report to update the live preview
Monthly performance PDF
Weekly intelligence email
Receipted delivery
Live white-label preview
Summit Roofing & Construction · Local Services performance
About this demonstration. Summit Roofing & Construction is fictional and all account figures are synthetic but internally consistent. The experience illustrates a proposed reporting product; it does not connect to or change a live Google account. HELM answers in this sample are scripted from the synthetic evidence displayed here; no live account or model is queried. Call intelligence represents stored transcripts, analysis and recording references—not stored audio. The Google migration and retention statements shown here are based on the current published Google documentation reviewed on 2 September 2026.
The first screen leads with the outcome and lets every period, metric and point reveal its underlying detail.